About SDL

Sanford DeLand Asset Management (SDL) was founded in March 2010 by Keith Ashworth-Lord, supported by a group of like-minded business professionals, with a view to launching the TM SDL UK Buffettology Fund, which, in January 2017, was joined by the TM SDL Free Spirit Fund.

With effect from 31 October 2025, SDL was acquired by EC Pohl & Co., an Australian-based asset manager with around A$2.5 billion under management. SDL will continue to have an association with Mary Buffett and David Clark, authors of the seminal ‘Buffettology’ series of investment books about Warren Buffett’s investment style.

SDL manages funds according to the philosophy of Business Perspective Investing, widely acknowledged as one of the most successful long term investment strategies associated, in particular, with Warren Buffett and other disciples of Benjamin Graham.

Building long term value for our shareholders and for investors in the Buffettology and Free Spirit Funds depends on one thing: performance. If you believe, as Business Perspective Investors do, that a share is an ownership claim on a business, then business success and investment success go hand in hand.