About SDL

Sanford DeLand Asset Management (SDL) was founded in March 2010 by Keith Ashworth-Lord, supported by a group of like-minded business professionals, with a view to launching the CFP SDL UK Buffettology Fund, which, in January 2017, was joined by the CFP SDL Free Spirit Fund.

Unlike many City asset management firms, over 37% of the Company's share capital is owned by the directors and staff of the business. We have an association with Mary Buffett and David Clark, authors of the seminal ‘Buffettology’ series of investment books about Warren Buffett’s investment style. Other shares are owned by a small group of public company directors and business associates.

Sanford DeLand manages funds according to the philosophy of Business Perspective Investing, widely acknowledged as one of the most successful long term investment strategies associated, in particular, with Warren Buffett and other disciples of Benjamin Graham.

Building long term value for our shareholders and for investors in the Buffettology and Free Spirit Funds depends on one thing: performance. If you believe, as Business Perspective Investors do, that a share is an ownership claim on a business, then business success and investment success go hand in hand.