Keith was inspired by Benjamin Graham, which led him to Buffett. Keith views his investments as a Business Manager, rather than a Fund Manager.
An approach which has rewarded him, with ROI of c.200% since he launched the Buffettology Fund in 2014. This outstanding performance has seen investors flocking to his fund, with FUM at £1bn as at June 2019, up from £0.5 billion in January 2019!
In this interview Keith outlines his investing caveats, which underpin his inspiring investment performance.
The Daily Mail
How to invest like Warren Buffett: From picking shares, to fund managers who follow his lead... learn the art of Buffettology!
There is probably no more successful investor living on planet earth today than Warren Buffett, the Oracle – the Sage, the Wizard – of Omaha. The fourth richest individual in the world with personal wealth, give or take the odd penny, of £65 billion.
Sanford DeLand Asset Management (SDL), the multiple award winning investment boutique specialising in Business Perspective Investing*, is pleased to announce the appointment of Alex Brotherston as Chief Executive Officer (CEO), with effect from 1st April 2019.
This Is Money
INVESTING SHOW: Buffettology was one of only three UK funds to avoid a fall in 2018, we get the manager's tips on picking shares to beat the market
The Sanford DeLand UK Buffettology Fund was one of only three UK All Companies funds to last year up.
"Knowing what to sell from a portfolio can be more important that picking up new companies and the events of the past year have highlighted this for FE Alpha Manager Keith Ashworth-Lord."
The Board of Sanford DeLand Asset Management (SDL) is pleased to announce the appointment of Rex Orton as Chairman, with immediate effect.
Fund managers love quoting their heroes when describing their invesment philosophy. One name that often comes up is of course legendary investor Warren Buffett.
"Most fund managers make a point of their individuality. They have a unique investment style, they say, one that no other investors could capture. Keith Ashworth-Lord, who manages the £487m Buffettology fund, does not fit this stereotype. He has no qualms about copying famed American investor Warren Buffett – the Sage of Omaha’s name even adorns the sign above the door."
Sanford DeLand's Ashworth-Lord: UK investors are starting to see negative newsflow for what it is - fake news
Despite the challenges facing smaller firms, in a climate of increasing regulation and passive products taking larger market share, Sanford DeLand Asset Management, the UK equity boutique set up by Keith Ashworth-Lord in 2010, has seen assets under management soar in recent years even amid negative sentiment towards the UK.
Warren Buffett and his investing partner Charlie Munger extol a tried and tested investment philosophy that has inspired a number of the UK's most successful long-term investors, one of whom is Keith Ashworth-Lord, founder of Sanford DeLand Asset Management and manager of the CFP SDL UK Buffettology fund.
Keith Ashworth-Lord, Manager of UK Buffettology Fund and co-authors of ‘The Warren Buffett Shareholder – Stories from inside the Berkshire Annual meeting’; pictured at this year’s Berkshire Hathaway AGM. Keith is the only European to have contributed an essay to this new book.
Advisers should learn to be business analysts and "cut off" the noise from the stock markets, according to the manager of the UK Buffettology fund.
This fund – which launched in 2011 and aims to replicate the investment style of Warren Buffett, arguably the greatest investor of his generation – has seen its assets rocket in value from £42 million to £150 million over the past year.
Castlefield CFP SDL UK Buffettology Fund (GB00BKJ9C676) invests using similar principles to renowned US investor Warren Buffett, who is well-known for his buy-and-hold approach.
Sanford DeLand Asset Management’s Keith Ashworth-Lord explains how he ended up holding an exclusive licence to use Warren Buffett’s investment style.
Mid-sized companies are capable of posting astonishing gains over relatively short time frames. The difficulty is in timing the purchase.
Highly regarded US investor Warren Buffett has amassed a fortune of $78.7bn (£61.4bn) by following a buy-and-hold investment strategy. And Castlefield CFP SDL UK Buffettology Fund (GB00BKJ9C676), which invests along the lines of Mr Buffet's investment philosophy, has also been a consistent top performer.