Sanford DeLand in the press

In the Press

  • "My Damascene moment of investing"

    "Having spent almost 15 years labouring in investment research for a variety of stockbrokers or investment banks, I realised that I had learned very little. About trading, certainly, but about investment, nothing.

    So in the mid-1990s, armed with a decent sized portfolio, brought about by being overpaid in the City, I resolved to get more professional."


    Published on December 5th 2017

  • Managers pick cash over UK plc

    "UK fund managers are holding onto cash to avoid buying what they believe are overvalued and overpriced UK equity stocks.

    Keith Ashworth-Lord, founder and managing director of Sanford DeLand Asset Management (SDL), and manager of the SDL UK Buffettology Fund, is currently holding 16.87 per cent in cash."


    Published December 7th 2017
    Simoney Kyriakou

  • The Buffettologist’s guide to finding winning shares

    "So what’s Buffettology about, how do you find these good companies and what are ways to identify the right ingredients for the secret sauce.

    Keith joins Simon Lambert, of This is Money, and Richard Hunter, of Wilson King IM, on the Investing Show to tell us more. "


    Published online on 27 October 2017

     Never doubt yourself and be patient

    Adam Lewis Sanford DeLand Asset Management’s Keith Ashworth-Lord how he ended up holding an exclusive licence to use Warren Buffett’s investment style.


    Published in June 2017

  • Top ranked fund manager joins Team behind award-winning and highly rated fund

    The Board of Asset Management Group Sanford DeLand Asset Management Limited (SDL Limited) is delighted to announce that Rosemary Banyard has joined the team as Investment Director and will work alongside the founder of SDL, Keith Ashworth-Lord, who manages the highly successful CFP SDL UK Buffettology Fund.


    Published on 1st November 2016

  • MoneyLife with Chuck Jaffe Daily Podcast

    Keith Ashworth-Lord talks to Chuck Jaffe, Senior Financial Columnist for His articles are syndicated in hundreds of papers across the country. The MoneyLife radio program is a daily personal finance talk show.


    Subscribe to MoneyLife with Chuck Jaffe on iTunes.


    Published on 24th October 2016

  • Invest in the Best now available
    Applying the principles of Warren Buffett for long-term investing success

    "This book gives a fascinating insight into a fund that's unashamedly devoted to applying Warren Buffett's philosophy to the UK stock market. It will appeal to investors who want to develop their investment style and strategy."

    Moira O'Neill, Editor, Moneywise

    Buy Now

  • How to invest in the best

    "The great US investor Warren Buffett once remarked: “The highest rates of return I've ever achieved were in the 1950s. I killed the Dow. You ought to see the numbers. But I was investing peanuts then. It's a huge structural advantage not to have a lot of money..”


    Published online on 1st August 2016
    Ben Hobson

  • The Book Review: Keith Ashworth-Lord's 'Invest In The Best'

    "He's an award winning fund manager with a career of more than 30 years standing whose also been described as "the Warren Buffet of the UK". It's fair to say that Keith Ashworth Lord knows a thing or two about investing.."


    Published  30 July 2016
    Interview by Juliette Foster

  • How to Invest Like Warren Buffett

    "Business Perspective Investing is the secret behind Warren Buffett’s success, according to Keith Ashworth-Lord, author of new book, "Invest in the Best". Ashworth-Lord told First Word Europe’s Francine Lacqua and Markus Karlsson that buying shares in a company is no different to buying the company in its entirety.."


    Published 26th July 2016
    Bloomberg Podcast

  • Warren Buffett fans can follow their leader

    "You’ve seen the books that explain how to invest like Warren Buffett. Now we have a fund that aims to do just that, setting out to make money by following the principles laid down by the world’s most successful investor.."


    Published  23 April 2016
    Mark Atherton

  • Investing Fund of the Week

    "A fund that adopts Warren Buffett’s investment principles has almost doubled investors’ money since it launched five years ago. ConBrio Sanford Deland UK Buffettology has returned 98pc.."


    Published 16th April 2016
    Kyle Caldwell

  • Quality of Business Analysis: Bioventix

    "There are two aspects to investment: the business and the valuation. In this article, I will guide you through the first; the go / no-go decision of evaluating the quality of a business. In 2014, only two new investments were made for the ConBrio Sanford DeLand UK Buffettology Fund. Bioventix was one of them.."


    Published online on 5 February 2015

  • Every Investor interviews Keith Ashworth-Lord

    Founder and fund manager Keith Ashworth-Lord gives an overview of the Sanford Deland Buffettology fund.

    This short video covers the aims and objectives of the fund, the selection processes, and the methodologies used to maintain the impressive performance seen since the funds inception.


    Published on 19 August 2014

  • Shares Magazine - Buy like Buffett

    "UK investors seeking to profit from the proven investment principles of Warren Buffett need not splash out $190,557-a-pop on shares in Berkshire Hathaway. There is an alternative pathway.."


    Published 1st May 2014
    Jamex Crux

  • Every Investor - What is value investing?

    "What do we mean by value investing? Put at its simplest, it is the part-art, part-science of learning how to buy a $1 bill for much less than $1. To practice it successfully requires two things only. "


    Published online on 14 May 2014
    Keith Ashworth-Lord