About the Team

Sanford DeLand Asset Management (SDL) was established in March 2010 by a group of like-minded business professionals. In order to cover the costs of establishing and seeding the CFP SDL UK Buffettology Fund, they formed SDL Limited.

The directors (pictured left to right) are Rosemary Banyard (Investment Director), Keith Ashworth-Lord (Managing  Director), and John Eckersley (Non-executive Director). The SDL brand is licenced to Castlefield Investment Partners LLP, which is the investment adviser to the Fund.

Unlike many City asset management firms, the majority of the share capital of this entity is owned by the directors of the business. The willingness to seed the fund with their own capital ensures a strong focus on performance. We have an association with Mary Buffett and David Clark, authors of the seminal 'Buffettology' series of investment books about Warren Buffett's investment style. Other shares are owned by a small group of public company directors and/or business associates.

Keith is a career professional with over 30 years’ equity capital markets experience in investment analysis, fund management and corporate finance. The flagship fund, which he manages day-to-day, is the CFP SDL UK Buffettology Fund ('the Fund'). His guiding principle is the philosophy of Business Perspective Investing – widely acknowledged as one of the most successful long-term investment strategies associated in particular with Warren Buffett and other disciples of Benjamin Graham.

We find that much of the investment management industry operates with strategies that are short-termist, often opportunistic in nature and have no core investment philosophy anchoring their approach. As Philip Fisher said in ‘Common Stocks and Uncommon Profits’:  

“Whilst good fortune will always play some part in managing common stock portfolios, luck tends to even out. Sustained success requires skill and consistent application of sound principles.” 

In managing the Fund, the emphasis is on the long-term, i.e. an investment horizon of five to ten years. It is a fact of life that speculators can achieve superior rewards in the near-term but at the expense of the total returns garnered by those who invest for the long-haul. 

Building long-term value for our shareholders and clients alike depends on one thing: performance. If you believe, as Business Perspective Investors do, that a share is an ownership claim on a business, then business success and investment success go hand in hand.